If you squint when you look at this photo, can you see that business called Skinnidip?
Until very recently that was a Swatch store.
Swatch? Remember? Those trendy watches that were huge about 100 years ago when I was in college? Yeah, they are still around. And they have actual stores. Or at least they had a store in Downtown Portland. If you put it in a search engine the Portland store will still come up.
Every single time I walked by that store I made some sort of mocking remark about “Seriously, Swatch?” “Can you believe there’s still a Swatch store?” and “Who has a Swatch?”
Then, seemingly overnight, it was replaced by some sort of trendy frozen yogurt place with long lines out the door.
I reacted as you might guess. “OMG! What happened to the Swatch store? Where will we get our Swatches now?”
I really miss that store.